A coastal story, told in thread

A room can stay with us long after we leave it. Sometimes it is the view. Sometimes it is the light. And sometimes it is a small detail on the wall that makes the space feel like nowhere else.

For a boutique beach resort in Alibaug, Maharashtra, Threadteller created a collection of custom-sized embroidered and appliqué wall art frames for its guest rooms. The pieces needed to feel at home beside the coast, while giving each room a story of its own.

The chosen themes brought together different glimpses of nature and the sea: a sailboat moving across the waves, lighthouses standing against the sky, palms and sunsets, seashells, flowers and a butterfly. Through thread, fabric and colour, each became a textile piece with its own texture and character.

A project across several rooms is about more than making individual frames. We considered how the pieces would sit together as a collection - their scale, colours and the feeling they would bring to each space. The frame sizes were customised for the project, so the artwork could belong to the rooms rather than simply fill their walls.

This is the kind of work we love at Threadteller: taking a setting, a mood or an idea and finding a way to tell its story in thread. We hope these pieces give guests something new to notice each time they enter the room.

Have a space with a story of its own?

We are open to discussing custom embroidered textile wall art for resorts, hotels, interior design projects, clinics, hospitals, corporate offices and other thoughtfully designed spaces. Whether you have a theme in mind or are still exploring ideas, we would love to hear about your space.